First exhibition ‘The Prologue’ and our collaboration with the Van Abbemuseum
23/01 – 10/04/2011
The first exhibition, entitled ‘The Prologue’, offers a preview of the exhibition programme, projects and collaborations to come.
In ‘The Prologue’, a corner of the veil is lifted and impetus given for the exhibitions and projects to be produced in this new art location in the future, including work by the following artists: Hans van Bentem, Koen van den Broek, Tom Claassen, Jan De Cock, Joost Conijn, Harry van Dierendonck, Huibert van Dorp, Guido Geelen, Scarlett Hooft Graafland, Floor van Keulen, Hans Op de Beeck, Jan van der Ploeg, Tomas Rajlich, Marc Ruygrok, Bert Teunissen, Anais Tondeur and Luc Tuymans.
The exhibition will be opened by Charles Esche, Director of the Van Abbemuseum, who, by signing the agreement, is declaring the unique collaboration initiated with the Van Abbemuseum. The intended long-term public-private collaboration with the Van Abbemuseum is unique in that it will take place on the following levels:
– Strategic: developing content-related activities/programmes from the perspective of both parties and based on the notion that the whole is more than the sum of its parts.
– Programme: developing activities and programmes in a project-based fashion and in co-production (such as developing exhibitions for the PHE/MDD exhibition spaces/collaboration during DDW in the Van Abbemuseum).
– Business: developing a joint loan strategy and in-company programmes.
– Maintenance: using each other’s expertise in collection management and maintenance of art collections for external partners.
– Marketing and communication: arriving at mutual collaboration and coordination of activities and target groups selected for marketing and communication.
A special Van Abbemuseum glass case will display the first selection from the museum collection, compiled by Menno Derk Doornbos and Christiane Berndes. This presentation is both a metaphor and catalyst for the commercial lending of art works within companies. It is also the first time a museum collection is being used in this way. Works of art by LotharBaumgarten, Bernd&Hilla Becher, Ad Dekkers, Barry Flanagan, Allan McCollum, Aernout Mik, Juan Muñoz, Pieter Ouborg and Charley Toorop have been selected by Menno Derk Doornbos to this end. The ‘Summer Camp’ installation by Yael Bartana and a unique piece by Marjetica Potrc from the Van Abbemuseum collection will also be on display. Menno Derk Doornbos, Piet Hein Eek and Charles Esche are convinced of the superior strength attained by combining the strengths of the three organisations. The collaboration among these Eindhoven-based representatives of visual art and design opens up new opportunities on a regional, national and international level.
Piet Hein Eek: “The collaboration with the Van Abbemuseum can easily be called a breakthrough of conventions. The turn of the century and financial crisis have created new enthusiasm, in which a culture of compartmentalisation, differences and impossibilities has given way to collaboration and opportunities.”
Menno Derk Doornbos: “This type of public-private collaboration is a only one small contribution towards enabling art to function as ideally as possible. The collaboration with Piet Hein Eek and presentation of various art disciplines under one roof are good examples of this. Having the Van Abbemuseum as a partner is a valuable reinforcement.”
‘The Prologue’ and parallel solo exhibition of Guido Geelen’s ‘New sculptures’ will be on display from 23 January to Sunday 10th of April. With exception of the 10th of April the galery is open Monday to Saturday from 10 am to 6 pm.
Location: Piet Hein Eek, Halvemaanstraat 30, 5651 BP Eindhoven.
For the most recent selection of art works in the Van Abbevitrine, please click the following link.