Our gallery must not be seen as separate from the Piet Hein Eek building – an old Philips factory in Eindhoven. We landed in this building in 2010 and the activities that already covered the whole process, from concept to consumer, were further expanded. This has created a world in which art, culture, handicrafts, gastronomy and much more merge together.
The road that was intuitively taken in 2010, and in which a generalist approach was the guiding principle, has become a crossroads where a world comes together. A world of relationships and connections and of possibilities and impossibilities, where art has acquired a natural place and relates to its environment, sometimes even comes from it or blends with it. This intuitive choice has been replaced by an unshakable conviction that things only become better and more efficient if you start with the whole.
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