{"id":66286,"date":"2022-10-17T12:01:31","date_gmt":"2022-10-17T12:01:31","guid":{"rendered":"https:\/\/pietheineek.nl\/?p=66286"},"modified":"2022-10-17T12:01:39","modified_gmt":"2022-10-17T12:01:39","slug":"impossible-the-lead-up-to-dutch-design-week-2022","status":"publish","type":"post","link":"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022","title":{"rendered":"Impossible &#8211; The lead up to Dutch Design Week 2022"},"content":{"rendered":"\n<p>17-10-2022<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promises<\/h2>\n\n\n\n<p>For years now, I haven\u2019t want to set any more impossible goals. I have even promised my employees that I really won\u2019t do it anymore after this edition of DDW. This is the first time that I have felt so strongly about it and have therefore said it out loud. I started the speech to my employees by thanking them for filling in the overtime forms with such enthusiasm. And I emphasised that it wasn\u2019t a joke. In recent years, it has taken a lot of creativity to get everyone enthusiastic about working overtime. Last year, when we had to complete the hotel, we all put in an enormous performance and the hotel was fully booked for the first time on the Thursday before DDW.\u00a0<\/p>\n\n\n\n<p>We live in turbulent times that see us installing solar panels, acquiring another wood gasifier (this is yet to be installed), renovating the restaurant and making eight extra studios. The plan was to have it all finished before DDW, but now only the restaurant and one studio really need to be ready. You have to be a bit flexible when setting goals. Even just completing the restaurant is turning out to be quite a struggle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6239.jpg\" alt=\"\" class=\"wp-image-66252\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6239.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6239-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6239-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6239-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Friday evening diner deadline\u00a0\u00a0<\/h2>\n\n\n\n<p>Because of the problems we\u2019ve had getting catering staff, I thought we could see DDW as a festival, really take a different approach. I called Floris, a friend of my eldest daughter Lieve, who specialises in what you could call \u201can evening out for dinner should be unforgettable\u201d. I actually hoped that he would organise the whole DDW, but it turned out to be tricky to find so many people for the whole period. So it became only the first Friday; opening night. The evening when we normally eat exclusively with dealers. So, now we\u2019ll all be sitting down in the new restaurant at the long table! Floris will be there with two chefs and a whole team. The reception is in two studios that are not yet finished, so basically on a building site (not sure how that\u2019s going to work out). We\u2019re seeing it as a try-out for the coming years and everyone\u2019s really looking forward to it. It was a happy accident that there were quite a lot of people keen to work for us after the summer holiday, so finding enough staff doesn\u2019t seem to be our biggest headache this year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/InstaPOST1.jpg\" alt=\"\" class=\"wp-image-66245\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/InstaPOST1.jpg 800w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/InstaPOST1-240x300.jpg 240w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/InstaPOST1-768x960.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/InstaPOST1-700x875.jpg 700w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>But we do have a tough deadline; the restaurant must be ready on Friday 21 October. Floris and his team will make it a fantastic evening and we will be ready to go. If you would like to dine with us, there are still tickets available! Order them online via\u00a0<a href=\"https:\/\/eventix.shop\/6beqq74a\">https:\/\/eventix.shop\/6beqq74a<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">On all fronts<\/h2>\n\n\n\n<p>As well as the ongoing construction work, it goes without saying that the showroom must also look like new again. We\u2019re going all-in. We\u2019re painting, we\u2019re woodworking, in the workshop we\u2019re putting the first and final touches to the designs we\u2019re making especially for DDW, and we\u2019re making room for more exhibitors than ever. In the workshop we are currently working hard on three kitchens, a brass bulb lamp, a real Crisis bench and a woolly steel piece of furniture with lounger. It may seem like they\u2019re taking a back seat, but completing normal projects and making things that have to be delivered are still our most important jobs, so that\u2019s what we do!<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184.jpg\" alt=\"\" data-id=\"66228\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66228\" class=\"wp-image-66228\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6184-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207.jpg\" alt=\"\" data-id=\"66230\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66230\" class=\"wp-image-66230\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6207-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215.jpg\" alt=\"\" data-id=\"66232\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66232\" class=\"wp-image-66232\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6215-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg\" alt=\"\" data-id=\"66234\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66234\" class=\"wp-image-66234\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268.jpg\" alt=\"\" data-id=\"66236\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66236\" class=\"wp-image-66236\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6268-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295.jpg\" alt=\"\" data-id=\"66238\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66238\" class=\"wp-image-66238\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6295-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325.jpg\" alt=\"\" data-id=\"66240\" data-full-url=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325.jpg\" data-link=\"https:\/\/pietheineek.nl\/?attachment_id=66240\" class=\"wp-image-66240 is-layout-flex wp-block-gallery-is-layout-flex\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325.jpg 1200w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325-300x200.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325-768x512.jpg 768w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6325-700x467.jpg 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>All in all, we are working hard on our goals, some of which we won\u2019t achieve, with more enthusiasm than ever. And we\u2019re doing more than we think is possible. Now that things are going so well, maybe it\u2019s not such a good idea to get rid of all our impossible goals after all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17-10-2022 Promises For years now, I haven\u2019t want to set any more impossible goals. I have even promised my employees that I really won\u2019t do it anymore after this edition [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":66235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[188,245],"tags":[],"class_list":["post-66286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ddw-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impossible - The lead up to Dutch Design Week 2022 &#8226; PIET HEIN EEK<\/title>\n<meta name=\"description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impossible - The lead up to Dutch Design Week 2022 &#8226; PIET HEIN EEK\" \/>\n<meta property=\"og:description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\" \/>\n<meta property=\"og:site_name\" content=\"PIET HEIN EEK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PietHeinEek\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-17T12:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T12:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:site\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022#article\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\"},\"author\":{\"name\":\"Luna\",\"@id\":\"https:\/\/pietheineek.nl\/#\/schema\/person\/189b4fdab8d7a978604a159c33ac46a6\"},\"headline\":\"Impossible &#8211; The lead up to Dutch Design Week 2022\",\"datePublished\":\"2022-10-17T12:01:31+00:00\",\"dateModified\":\"2022-10-17T12:01:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\/\/pietheineek.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg\",\"articleSection\":[\"Blogmessages\",\"DDW\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\",\"url\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022\",\"name\":\"Impossible - The lead up to Dutch Design Week 2022 &#8226; PIET HEIN EEK\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/en\/blog\/impossible-the-lead-up-to-dutch-design-week-2022#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2022\/10\/PHE_6251.jpg\",\"datePublished\":\"2022-10-17T12:01:31+00:00\",\"dateModified\":\"2022-10-17T12:01:39+00:00\",\"description\":\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. 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