<< back to news<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"03-11-2020 – Studio BOOT is omnipresent at our place. Together, we came up with and implemented our brand identity (the little robot). It is more of a visual image and story than a fixed entity. This is exactly as we had initially envisaged it<\/strong><\/p>\n","protected":false},"author":1,"featured_media":51207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-51213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n30 years of posters by Studio BOOT • PIET HEIN EEK<\/title>\n<meta name=\"description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek's career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture 'under the same roof' in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. 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