{"id":25165,"date":"2016-05-29T10:11:53","date_gmt":"2016-05-29T10:11:53","guid":{"rendered":"https:\/\/pietheineek.nl\/?p=25165"},"modified":"2017-12-07T10:45:23","modified_gmt":"2017-12-07T10:45:23","slug":"november-20th-2010-oogenlust","status":"publish","type":"post","link":"https:\/\/pietheineek.nl\/en\/news\/november-20th-2010-oogenlust","title":{"rendered":"November 20th 2010 &#8211; Oogenlust"},"content":{"rendered":"<p>Marcel van Dijk from Oogenlust visited us this week. He joined us on our adventure with the building and, since its opening, he has always ensured that it contains the most spectacular displays of greenery. We thought it was about time we exchanged ideas about how it was all going. I told him that, slowly but surely, more people were coming in and he told me that he had visited a couple of times (in secret) and that sometimes there was no trace of any customers. Now I&#8217;m always quite quick at dealing with disappointments &#8211; if very few people come in after the design week and then more and more come afterwards, I can hold on to the idea that the numbers will only increase. A vicious remark of that sort, that there are still very few customers, forces you to face the facts in a healthy way.<\/p>\n<p>The funny thing is: at no time did Marcel show any doubts about the project and the benefit of his contribution. A long run-up was also discussed and taken into the equation. In addition, we also noted that Oogenlust had clients who were much more interesting than ours from a commercial point of view. Our clients are progressive, with no money, whereas his are a little more conservative, with money. Fortunately, a man came round the next day. I do not know whether he was progressive or conservative, but he did simply buy a table and a cupboard, thus dispelling all those kinds of worries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-25156\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg\" alt=\"\" width=\"206\" height=\"206\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg 283w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1-150x150.jpg 150w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1-180x180.jpg 180w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-25158\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-2.jpg\" alt=\"\" width=\"206\" height=\"206\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-2.jpg 283w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-2-150x150.jpg 150w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-2-180x180.jpg 180w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-25160\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-3.jpg\" alt=\"\" width=\"257\" height=\"206\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-3.jpg 425w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-3-300x240.jpg 300w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/p>\n<p>What do you do at Christmas time if you have a shop and you have to play shopkeeper? Create a Christmas atmosphere. Now it&#8217;s not very practical to be dragging Christmas trees and baubles about, the thought of it alone is not very appealing. Marcel agreed that we just needed to put up some very large trees, so large that they didn&#8217;t need any baubles in them. No sooner said than done, a lorry with a gripper delivered the trees to us. The driver was in quite a bad mood due to the road diversions. For over an hour, he had driven around the neighbouring district of Drents Dorp, built to house the Philips employees from Drenthe who found work in these buildings, among other things, before he could offload the trees just in front of our office.\u00a0\u00a0The trees are here now. Perhaps we will still hang some lamps made of poor man&#8217;s silver on them, which we made with the Glass Museum. After all, they look just like baubles.<\/p>\n<p>And now, we just have to keep track of how many customers we can bring in with our combined efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcel van Dijk from Oogenlust visited us this week. He joined us on our adventure with the building and, since its opening, he has always ensured that it contains the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-25165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>November 20th 2010 - Oogenlust &#8226; PIET HEIN EEK<\/title>\n<meta name=\"description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"November 20th 2010 - Oogenlust &#8226; PIET HEIN EEK\" \/>\n<meta property=\"og:description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\" \/>\n<meta property=\"og:site_name\" content=\"PIET HEIN EEK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PietHeinEek\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-29T10:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-07T10:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"283\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:site\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#article\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\"},\"author\":{\"name\":\"Pim\",\"@id\":\"https:\/\/pietheineek.nl\/#\/schema\/person\/6c54776f54ab527a3ffd03f27f5e82c0\"},\"headline\":\"November 20th 2010 &#8211; Oogenlust\",\"datePublished\":\"2016-05-29T10:11:53+00:00\",\"dateModified\":\"2017-12-07T10:45:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/pietheineek.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg\",\"articleSection\":[\"Current\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\",\"url\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust\",\"name\":\"November 20th 2010 - Oogenlust &#8226; PIET HEIN EEK\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg\",\"datePublished\":\"2016-05-29T10:11:53+00:00\",\"dateModified\":\"2017-12-07T10:45:23+00:00\",\"description\":\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. 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The most significant factor in Eek's career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture 'under the same roof' in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.","breadcrumb":{"@id":"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#primaryimage","url":"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg","contentUrl":"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg","width":283,"height":283},{"@type":"BreadcrumbList","@id":"https:\/\/pietheineek.nl\/actueel\/20-november-2010-oogenlust#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pietheineek.nl\/en"},{"@type":"ListItem","position":2,"name":"November 20th 2010 &#8211; Oogenlust"}]},{"@type":"WebSite","@id":"https:\/\/pietheineek.nl\/#website","url":"https:\/\/pietheineek.nl\/","name":"PIET HEIN EEK","description":"","publisher":{"@id":"https:\/\/pietheineek.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pietheineek.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pietheineek.nl\/#organization","name":"PIET HEIN EEK","url":"https:\/\/pietheineek.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pietheineek.nl\/#\/schema\/logo\/image\/","url":"https:\/\/pietheineek.nl\/wp-content\/uploads\/2023\/10\/PIET_HEIN_EEK_LOGO_2021.svg","contentUrl":"https:\/\/pietheineek.nl\/wp-content\/uploads\/2023\/10\/PIET_HEIN_EEK_LOGO_2021.svg","caption":"PIET HEIN EEK"},"image":{"@id":"https:\/\/pietheineek.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PietHeinEek\/","https:\/\/x.com\/pietheineek","https:\/\/www.instagram.com\/piet_hein_eek\/","https:\/\/nl.pinterest.com\/pietheineek\/"]},{"@type":"Person","@id":"https:\/\/pietheineek.nl\/#\/schema\/person\/6c54776f54ab527a3ffd03f27f5e82c0","name":"Pim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/57b1041592b59b0369788153498ad254f2b8766a7b6338d2de49e7a9057c03dd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/57b1041592b59b0369788153498ad254f2b8766a7b6338d2de49e7a9057c03dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57b1041592b59b0369788153498ad254f2b8766a7b6338d2de49e7a9057c03dd?s=96&d=mm&r=g","caption":"Pim"},"sameAs":["http:\/\/www.pietheineek.nl"]}]}},"author_meta":{"display_name":"Pim","author_link":"https:\/\/pietheineek.nl\/en\/author\/pim"},"featured_img":"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/Oogenlust-2010-1.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/pietheineek.nl\/en\/news\" class=\"advgb-post-tax-term\">Current<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Current<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 9 years ago"},"absolute_dates":{"created":"Posted on 29-05-2016","modified":"Updated on 07-12-2017"},"absolute_dates_time":{"created":"Posted on 29-05-2016 10:11","modified":"Updated on 07-12-2017 10:45"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/posts\/25165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/comments?post=25165"}],"version-history":[{"count":2,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/posts\/25165\/revisions"}],"predecessor-version":[{"id":25169,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/posts\/25165\/revisions\/25169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/media\/25157"}],"wp:attachment":[{"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/media?parent=25165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/categories?post=25165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pietheineek.nl\/en\/wp-json\/wp\/v2\/tags?post=25165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}