{"id":25117,"date":"2016-06-03T15:03:05","date_gmt":"2016-06-03T15:03:05","guid":{"rendered":"https:\/\/pietheineek.nl\/?p=25117"},"modified":"2017-12-06T15:05:08","modified_gmt":"2017-12-06T15:05:08","slug":"february-16th-2011-alliantie-geusebroek","status":"publish","type":"post","link":"https:\/\/pietheineek.nl\/en\/news\/february-16th-2011-alliantie-geusebroek","title":{"rendered":"February 16th 2011 &#8211; Alliantie Geusebroek"},"content":{"rendered":"<p>A successful failure.<\/p>\n<p>We&#8217;ve carried out a number of major projects for Peter Geusebroek (architect) and Alliantie (developer). For each of these projects, we produced the doors or entire vestibules for the buildings. This particular project was commissioned at a very early stage, while the old building scheduled for demolition to make room for the new one was still standing. We originally planned to remove old elements from the old building and use them in the new one. The plan was to photograph the facades of the old building both before and during the demolition work, and then to integrate these pictures into the new building. The pictures were to show the demolished materials in the exact same spot where they had been located.<\/p>\n<p>The idea behind this was to integrate the origin of the neighbourhood with the location and to place the building in a historic context. But the photographer suffered from burnout and, to make matters worse, lost all of his files. As an alternative, we started photographing comparable facades in the neighbourhood and then photoshopped the results, which did not turn out quite as good as expected. When it then turned out that the work of art was not sufficiently integrated into the building plans, we concluded that it was, after all, only a poor substitute for the original idea and that we needed to shelf the old plan, which had already cost fistfuls of money, in order to hatch a new plan or end the entire project.\u00a0\u00a0<\/p>\n<p>Funny enough, we ultimately came up with an idea that was far better than the original one. We covered the enormous walls, on which the photomontages and old building materials were to be placed, in their entirety with old doors (partly from the containers with materials that had been preserved). The result is far more convincing than the original idea and also fits in much better with past projects we have done.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25109\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291.jpg 700w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25113\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2328p.jpg\" alt=\"\" width=\"700\" height=\"767\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2328p.jpg 700w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2328p-274x300.jpg 274w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><br \/>\nPhotography: Thomas Mayer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A successful failure. We&#8217;ve carried out a number of major projects for Peter Geusebroek (architect) and Alliantie (developer). For each of these projects, we produced the doors or entire vestibules [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-25117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>February 16th 2011 - Alliantie Geusebroek &#8226; PIET HEIN EEK<\/title>\n<meta name=\"description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"February 16th 2011 - Alliantie Geusebroek &#8226; PIET HEIN EEK\" \/>\n<meta property=\"og:description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\" \/>\n<meta property=\"og:site_name\" content=\"PIET HEIN EEK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PietHeinEek\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-03T15:03:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-06T15:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291-VK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:site\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek#article\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\"},\"author\":{\"name\":\"Pim\",\"@id\":\"https:\/\/pietheineek.nl\/#\/schema\/person\/6c54776f54ab527a3ffd03f27f5e82c0\"},\"headline\":\"February 16th 2011 &#8211; Alliantie Geusebroek\",\"datePublished\":\"2016-06-03T15:03:05+00:00\",\"dateModified\":\"2017-12-06T15:05:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/pietheineek.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291-VK.jpg\",\"articleSection\":[\"Current\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\",\"url\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek\",\"name\":\"February 16th 2011 - Alliantie Geusebroek &#8226; PIET HEIN EEK\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/16-februari-2011-alliantie-geusebroek#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/12\/134BW20110608D2291-VK.jpg\",\"datePublished\":\"2016-06-03T15:03:05+00:00\",\"dateModified\":\"2017-12-06T15:05:08+00:00\",\"description\":\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. 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This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture 'under the same roof' in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. 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Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. 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