{"id":19836,"date":"2016-09-05T12:26:44","date_gmt":"2016-09-05T12:26:44","guid":{"rendered":"https:\/\/pietheineek.nl\/?p=19836"},"modified":"2020-05-17T09:18:50","modified_gmt":"2020-05-17T09:18:50","slug":"ddw-2014-working-for-nlxl-leff-amsterdam-more-eyewear","status":"publish","type":"post","link":"https:\/\/pietheineek.nl\/en\/news\/ddw-2014-working-for-nlxl-leff-amsterdam-more-eyewear","title":{"rendered":"DDW 2014: Working for (NLXL, LEFF amsterdam, More Eyewear)"},"content":{"rendered":"\n<p>15-10-2014<\/p>\n\n\n<p>Over the years I\u2019ve created designs for a large number of companies \u2013 designs that have met with differing levels of success on the market. In the first few years I regularly joked that anyone who worked with me stood a significant chance of going bankrupt. From a statistical point of view, this was certainly no idle remark. Since that time I can point to some successes. You could say that I\u2019ve learnt from bitter experience.<\/p>\n<p>One of those successes was the scrap-wood wallpaper, which had more to do with my reputation than with my qualities as a designer. Football field-sized pieces of that wallpaper were sold at one go. For Rick Vintages of NLXL, which sells the wallpaper, we\u2019ve now thought up a plywood-print furniture collection. Rick was also the one who alerted Arno Ruijzenaars of LEFF Amsterdam to the fact that mentioning my name is in some cases like a Jehovah\u2019s witness\u2019s foot in the door: it gets you in anywhere.<\/p>\n<p>Arno asked me to design a clock. Now, I only create a design if I personally have a good feeling about it, but especially if I have a good story for it. The clock therefore became a tube around which you could construct your own clock. Thanks to LEFF, the clock became a real little gem without even needing to be inside a housing. An extruded tube with a time display forms the basis of the \u2018Tube series\u2019. This \u2018extrusion time display\u2019 format was so obvious that after my first presentation, Arno spent ages searching on the Internet to see whether it didn\u2019t already exist.<\/p>\n<p>The same thing happened to Jaap Bloemer, son of Piet Hein Bloemer, who was one of our customers. Jaap still sits on and at the furniture that we made for his father nearly 20 years ago. The spectacles that I designed (he\u2019s in that line of business), or rather the concept, was so obvious that he also spent quite some time on the Internet searching for \u2018flat steel frame in two pieces which encircle the glass\u2019. This was nowhere to be found either. So there are all sorts of new stools, clocks and spectacles, and now we must hope that they\u2019re all a roaring success!<\/p>\n<p>For NLXL LAB\u00a0<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19831\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/krukjes-bijenkorf-700px.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/krukjes-bijenkorf-700px.jpg 700w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/krukjes-bijenkorf-700px-150x150.jpg 150w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/krukjes-bijenkorf-700px-300x300.jpg 300w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/krukjes-bijenkorf-700px-180x180.jpg 180w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n<div>\u00a0<\/div>\n<div>For LEFF amsterdam<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19833\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/tubewood_brass-brown_oak_lying-700px.jpg\" alt=\"\" width=\"700\" height=\"507\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/tubewood_brass-brown_oak_lying-700px.jpg 700w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/tubewood_brass-brown_oak_lying-700px-300x217.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n<div>\u00a0<\/div>\n<div>For More Eyewear<\/div>\n<div>\u00a0<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19827\" src=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/PHE-sunwear-kleuren-2-700px.jpg\" alt=\"\" width=\"700\" height=\"418\" srcset=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/PHE-sunwear-kleuren-2-700px.jpg 700w, https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/PHE-sunwear-kleuren-2-700px-300x179.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n\n\n<p><a href=\"https:\/\/pietheineek.nl\/en\/news\">&lt;&lt; back to news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15-10-2014 Over the years I\u2019ve created designs for a large number of companies \u2013 designs that have met with differing levels of success on the market. In the first few years I regularly joked that anyone who worked with me stood a significant chance of going bankrupt<\/p>\n","protected":false},"author":5,"featured_media":19830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-19836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDW 2014: Working for (NLXL, LEFF amsterdam, More Eyewear) &#8226; PIET HEIN EEK<\/title>\n<meta name=\"description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DDW 2014: Working for (NLXL, LEFF amsterdam, More Eyewear) &#8226; PIET HEIN EEK\" \/>\n<meta property=\"og:description\" content=\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. The most significant factor in Eek&#039;s career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture &#039;under the same roof&#039; in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. Eek has created his own world which has developed into an important cultural hub in the city of Eindhoven; a dynamic centre where creativity, production and sales go hand in hand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\" \/>\n<meta property=\"og:site_name\" content=\"PIET HEIN EEK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PietHeinEek\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-05T12:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-17T09:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/DSC6476.2-VIERKANT-700px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:site\" content=\"@pietheineek\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear#article\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\"},\"author\":{\"name\":\"Pim\",\"@id\":\"https:\/\/pietheineek.nl\/#\/schema\/person\/6c54776f54ab527a3ffd03f27f5e82c0\"},\"headline\":\"DDW 2014: Working for (NLXL, LEFF amsterdam, More Eyewear)\",\"datePublished\":\"2016-09-05T12:26:44+00:00\",\"dateModified\":\"2020-05-17T09:18:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\/\/pietheineek.nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/DSC6476.2-VIERKANT-700px.jpg\",\"articleSection\":[\"Current\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\",\"url\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear\",\"name\":\"DDW 2014: Working for (NLXL, LEFF amsterdam, More Eyewear) &#8226; PIET HEIN EEK\",\"isPartOf\":{\"@id\":\"https:\/\/pietheineek.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pietheineek.nl\/actueel\/ddw-2014-werken-voor-nlxl-leff-amsterdam-more-eyewear#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pietheineek.nl\/wp-content\/uploads\/2017\/05\/DSC6476.2-VIERKANT-700px.jpg\",\"datePublished\":\"2016-09-05T12:26:44+00:00\",\"dateModified\":\"2020-05-17T09:18:50+00:00\",\"description\":\"Piet Hein Eek (1967) graduated from the Design Academy in Eindhoven (NL) in 1990 with his classic scrap wood cupboard. 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The most significant factor in Eek's career has been the creation of a world that embodies the entire process, from idea to consumer. This has proved to be an exceptional way of producing since it is quite rare to both design and produce furniture 'under the same roof' in countries with high labour costs. Each product is designed with a focus on the material, techniques and craftsmanship required to make it. In 2010, Piet Hein Eek moved his company from Geldrop to a former Philips factory in Eindhoven. The most important part of the company is the production facility (wood, metal, ceramics upholstery and cartonnage) which is located in the heart of the building. The transparency of the building gives visitors insight into the whole production process. The concept of offering a total experience starts with the showroom and the production processes but also includes a restaurant, an art gallery, rented studios, a chip shop, a hairdresser and from October 2020 there will also be a hotel. Eek has worked together with architect Iggie Dekkers since 2015, designing a range of houses and undertaking architectural redevelopments and other construction projects. 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