Presentation Guido Geelen at DSM

20-04-2016

Things just keep getting easier with Guido Geelen. He needs something, we talk about it, make a decision and make it. Just so for the exhibition at DSM. Moloch, a gigantic company, slow and sticky. In short: not much fun, unless you are working on it with Guido! He has the right contacts and, to his own surprise, is able to clear the head office of absurd ideas and make it ready for the exhibition.

   

   

We came to the conclusion that it is actually very difficult to lay out an exhibition in a coherent way within the building. The simple idea to make very large blocks and use them to mark out where it all happens in a colour and size in keeping with the building, and to use them to present the images at their best, was born within ten minutes. The wooden boxes had been made and delivered within a week.

DSM’s decision to place an order took significantly longer, not to mention paying the invoice…

This post is also available in: NL

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